The Essential ABCs of SEO


The Essential ABCs of SEO

Google is a fickle search engine indeed. It goes on updating its search algorithms and before you know it, you are left to strategise your moves. Optimizing search properties is not difficult, but it is not easy either. What if your competitor takes away the throne by taking shortcuts. You’d be compelled to do the same. Avoid the inducement if you have a long term outlook in mind. Good and simple SEO-thats our advice to you and this is why we have come up this list.
There are some things that are cast in stone. Webmasters all over the world swear by them and they are tested for endurance. Check out three things to do for successful SEO.

A- Authority
Build website authority, period. Even though page rank has become ambiguous, good quality website makes sure everything associated with the website is in shape. Manage the tech side of SEO well. Delete outdated scripts, trash all needless images, review ping errors, update sitemaps, remove broken links, simplify UI/UX and manage navigation etc to make your website search engine friendly. Thats why on-page is considered the basis of optimal off-page seo optimisation.

B- Backlinks
Every link matters. Don’t unmindfully submit to platforms. Check their credibility, their authority and their links. Submissions on platforms that don’t share any likeness should be avoided. A foodie or music submission platform does not fit with that of a hardcore tech news update. That link would certainly go wasted. Make sure your link building is clean and repetitive. Social channels are the best bet to be shared and liked. Don’t go ahead all guns blazing, but make every submission unique.

C- Content 
Content is king and so is context. Good quality sharable content creates unique ripples in the internet space. It gets real people talking which will definitely get attention from search engines. Avoid link baiting and using copied content, spend time on content strategy and your brand will earn benefit for eternity. Make sure your website and links are managed by professional content managers and not college kids.

9to9Digital is an emerging digital marketing company that helps companies traverse impediments to search optimisation. Call SEO Agency Gurgaon for website audit and consultation. 


Location: Gurugram, Haryana, India

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