Digital | Branding | Advertising

The Essential ABCs of SEO Google is a fickle search engine indeed. It goes on updating its search algorithms and before you know it, you are left to strategise your moves. Optimizing search properties is not difficult, but it is not easy either. What if your competitor takes away the throne by taking shortcuts. You’d be compelled to do the same. Avoid the inducement if you have a long term outlook in mind. Good and simple SEO-thats our advice to you and this is why we have come up this list. There are some things that are cast in stone. Webmasters all over the world swear by them and they are tested for endurance. Check out three things to do for successful SEO. A- Authority Build website authority, period. Even though page rank has become ambiguous, good quality website makes sure everything associated with the website is in shape. Manage the tech side of SEO well. Delete outdated scripts, trash all needless images, review ping errors, update sitemaps, remove broken links, simplify UI...

Webmasters and businesses fret day and night over the tiptoeing rankings of their websites on search engines. It starts to hurt when we see our competitors jumping off over us without even putting the least desired effort. Haven’t we been witness to websites getting ranks without an iota of relevant content to talk about? Have we not seen competition piggybacking on industry numero uno’s branding to pull themselves off the gutter.  There are numerous off-the-record strategies that companies deploy to beat the competition. Link farms, paid links, camouflage content, cloaking, gateway pages are some of the more recent strategies that have taken hold.  1 . Cloaking Recently we came across a head spinner ourselves. The client asked to do a rank analysis of certain keywords. What we found was way beyond astonishing. The domain urls being optimised kept on changing over the months (looking from previous reports). Once we were done with the report, they asked their current service pr...