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Impact of unsecured business loan on Indian economy

Capital is the lifeline of any business be it a small scale enterprise or a large organisation. Businesses largely survive on a dependable source of financing to run their operations whether it be working capital requirement or for investing in a long term project. Any capital comes with a cost that includes a risk value as well as time value. Mostly, loans which have short repayment tenures are favoured by companies since they come attached with a lowered cost of time value. But under cyclical conditions they start costing more than long term loans due to inverted rate structures. This could be due to inflationary pressures or in special circumstances because of paucity of funding available in the market. Since short term loans tend to be unsecured they happen to cost effectively more due to the risk value attached as they are not secured by any collateral. Banks and financial institutions are required to provision for bad debts and business loan disbursements in any circumstance sinc...
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The Essential ABCs of SEO

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The Essential ABCs of SEO Google is a fickle search engine indeed. It goes on updating its search algorithms and before you know it, you are left to strategise your moves. Optimizing search properties is not difficult, but it is not easy either. What if your competitor takes away the throne by taking shortcuts. You’d be compelled to do the same. Avoid the inducement if you have a long term outlook in mind. Good and simple SEO-thats our advice to you and this is why we have come up this list. There are some things that are cast in stone. Webmasters all over the world swear by them and they are tested for endurance. Check out three things to do for successful SEO. A- Authority Build website authority, period. Even though page rank has become ambiguous, good quality website makes sure everything associated with the website is in shape. Manage the tech side of SEO well. Delete outdated scripts, trash all needless images, review ping errors, update sitemaps, remove broken links, simplify UI...
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Location: Gurugram, Haryana, India
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Careful-Avoid The 3C’s Of Black Hat Search Optimisation

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Webmasters and businesses fret day and night over the tiptoeing rankings of their websites on search engines. It starts to hurt when we see our competitors jumping off over us without even putting the least desired effort. Haven’t we been witness to websites getting ranks without an iota of relevant content to talk about? Have we not seen competition piggybacking on industry numero uno’s branding to pull themselves off the gutter.  There are numerous off-the-record strategies that companies deploy to beat the competition. Link farms, paid links, camouflage content, cloaking, gateway pages are some of the more recent strategies that have taken hold.  1 . Cloaking Recently we came across a head spinner ourselves. The client asked to do a rank analysis of certain keywords. What we found was way beyond astonishing. The domain urls being optimised kept on changing over the months (looking from previous reports). Once we were done with the report, they asked their current service pr...
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Location: Gurugram, Haryana, India
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